Photo: Martin Rondeau

Name: Travis Taddeo

Age: Guess

Location: Montreal

In business since: 2002, but officially launched Travis Taddeo in fall ’08.

First experience on the fashion scene: Dressing my friends to go out when I first arrived in Montreal.

Your greatest fashion moment: Walking out with my models at the end of my first Fashion Week show.

Describe your personal sense of style in a few words: Simplistic form with a provocative edge.

What is the main inspiration behind all your collections? Sex

If you could dress any celebrity, living or deceased, who would it be? Prince, Beyoncé and Kate Moss.

Name one film that perfectly describes your collection? Spring ‘09: Rome, HBO series; Fall ’09: Road Warrior.

What music were you listening to during your last fashion epiphany? Beethoven

Are you inspired by what you see on the street or the runways? Both. I describe Travis Taddeo wear as high fashion streetwear.

Describe your typical customer in a few words. The Travis Taddeo girl gets noticed, is confidant, bold and opinionated, street-smart and has sex appeal.

Your website: www.travistaddeo.com